Preparing Your Business for a Global Market

by | Language Training, Leadership

What does it mean to operate in a global market? Economists say it happens when a company buys or sells goods and services in different countries of the world. Experts estimate that emerging markets offer over $30 trillion in sales potential, so it makes sense that companies have their eyes on business opportunities outside the U.S.. With advances in technology, competing globally has never been easier – at least on paper, anyway.

There’s a difference between offering your product to an international audience and actually having a meaningful presence in another country. That’s where the necessity of language training for the global market comes in. The expression “Think globally, act locally” rings true. Your company’s ability to compete globally starts with its effectiveness right here at home.

Is Your Team Poised for a Global Market?

If your long-term business plan includes doing business in South America, for example, the time to start preparing your team is now. Language training isn’t as daunting as it sounds, and it’s a good first step in helping your team prepare for new markets.

Effective language training isn’t about complete proficiency. Here are some ideas to get you started:

  • Find out what your team already knows. You may have employees who already have some of the language skills you need. If you don’t, think about how language skills should factor into your training and hiring plans.
  • Focus on industry-specific language training. Don’t worry about verb conjugation and total fluency. Start with learning terms that are specific to your industry.
  • Bring in an expert. Train your staff on not just the language of your target market, but its culture, too. The more you and your team understands about what motivates native people, the more targeted your marketing can be.

Request a FREE Quote

Workplace Languages has the answer for all of your corporate language needs! Online & onsite / in-person language training is available 24 / 7 / 365. And we offer over 200 languages for your written translation, voiceover and over-the-phone interpretation needs.

Call us at (866) 575-0560 or tell us more about your needs clicking “GET STARTED” below.

Get started

Sign Up for Email Updates

Related Posts

How English Can Help Unite a Multilingual Workforce

How English Can Help Unite a Multilingual Workforce

Companies that employ a multilingual workforce face a unique challenge when it comes to workplace communications. While English may be the common language in business, that doesn't mean everyone is equally proficient. This can lead to misunderstandings and...

read more
The Impact of Language Barriers on Customer Service

The Impact of Language Barriers on Customer Service

When it comes to customer service, language barriers can be some of the biggest obstacles businesses face. Miscommunication can lead to frustration on both sides, often resulting in customers not getting the help they need. Over 7,000 different languages are spoken...

read more
How to Improve Teamwork with ESL Employees

How to Improve Teamwork with ESL Employees

Improving teamwork starts with good communication, and that's hard to accomplish if there are language barriers. Imagine being one of your employees with limited English and being bombarded on a daily basis with slang such as: “let’s get something on the books,” “give...

read more